MBA Students working with a Multi-award Winning High-tech Company on the Marketing Research Project

It was a great pleasure to have Simon Beniston, CEO, MediBioSense, a multi-award winning high-tech company as a guest speaker on the marketing subject for our MBA students, Lincoln International Business School – University of Lincoln, with an online session recently. The MBA students worked on a PGT marketing research project, applying theories they learnt onto the real-world practices of marketing, innovation and digital technologies.

Dr Jialin Hardwick, Senior Lecturer in Marketing of the project lead commented, ‘We appreciated the valuable opportunity working with the leading innovative company for the hands-on experiences of theoretical reflection and critical thinking’.

The project ‘PGT student project on Marketing of New Product/Service’ contributes to research conducted on behalf of the University of Lincoln and has received a favourable ethical opinion by a University Research Ethics Committee (2021-0831). This project is also supported by Research and Enterprise Department, and Marketing department at Lincoln International Business School, University of Lincoln.

Story submitted by Dr Jialin Hardwick
jhardwick@lincoln.ac.uk