Cross-cultural Perception of Male Body Ideals

Participants are needed to take place in a study exploring the differences in how culture and the media environment shape men’s perceptions of their ideal body size and shape in Uganda and the United Kingdom.

The study will involve you creating your ‘ideal body’ using a 3D figure modelling software, as well as providing some personal details (age, nationality, occupation) and your measurements (weight, height, etc.). You will also be asked to fill out some short questionnaires. The whole procedure only takes about 30-45 minutes and you will receive a free snack bar as a thank you!

If you are a male of White British or Black African descent, aged 18-45 years old, and are interested in taking part in the study, please contact Sophie Mohamed at smohamed@lincoln.ac.uk.