University to Donate Profits of New Lincoln City FC Shirt Sales to Ukraine Appeal

 posted by | 23/09/2022

The partnership between Lincoln City Football Club and the University of Lincoln is once again celebrated as the University becomes the team’s front of shirt sponsor for the new third kit for the 2022/23 season.

To mark the occasion, the University has announced that all profits made from the sales of the new shirt to staff and students in University of Lincoln outlets will go directly to its ongoing Ukraine appeal. The appeal is already helping close to 50 students and their families affected by the ongoing conflict.

Vice Chancellor of the University of Lincoln, Professor Neal Juster, said: “I’m proud of the University’s association with Lincoln City Football Club and delighted profits from the sales of the shirt will support our Ukraine appeal. Lincoln is a friendly and welcoming city and that’s been shown in its generosity to those who have made it their home due to the ongoing conflict.

 “We’re committed to seeing our partnership with the football club flourish even more in the years to come. Both organisations are such important influences within the region and there is a shared sense of responsibility to our community- and we will continue to carry this focus.”

In recent years, Lincoln City FC has benefited from the academic expertise and facilities at the University, and in turn, students have been afforded a variety of opportunities on account of the enterprising relationship. These range from gaining real-life experience – providing and practising expertise at the club, from performance analysis and coaching, sports therapy and massage, to learning about and practising the business of professional sport.

The Imps have long been advocates of student talent, with Lincoln graduates working in a variety of roles at the club, including in sport science, marketing and project management.

Jake Longworth, Head of Communications for Lincoln City FC, studied on the BA (Hons) Sports Business Management programme at the University’s Lincoln International Business School before securing his role at the club.

Jake said, “It’s brilliant to see the football club extend their partnership with the University of Lincoln which connects two major pillars in our local community.

“Both organisations have played a huge role in my career and it’s amazing to see the University branding on the front of our home shirt.

“The skills and knowledge I learnt at the University significantly helped my transition into full time work as Head of Communications at Lincoln City FC and I’m loving every minute of it.”

Alumnus Daniel Horton, a 2021 graduate from the University’s BSc (Hons) Strength and Conditioning in Sport programme – secured a top role with the Imps after completing a considerable amount of practice experience at the club.

Daniel explained: “The full-time placement at Lincoln City FC gave me lots of valuable experience of working in the sports industry.

“The partnership between Lincoln City FC and the University has opened up some fantastic career opportunities and I’m really pleased to be employed full-time as the Lead Academy Sport Scientist at the club, alongside studying for my Master’s degree in MSc Sport Science here at the University.”

A new video has been produced by the University and Lincoln City FC to celebrate the partnership and can be downloaded from the link here