MBA Students on Marketing Management working with MediBioSense, an Industry Leader using AI Technology
Working with industries provides valuable opportunities for knowledge exchange and co-production of unique training experiences. MBA students on Marketing Management module at Lincoln International Business School, University of Lincoln have an opportunity to work on a Postgraduate (PGT) Marketing Research Project with an industry leader of using AI technology in the healthcare industry, MediBioSense.
Simon Beniston, CEO, MediBioSense visited the University and delivered an inspirational guest speech to introduce his company, followed by MBA students had a hospitality event with the company on the 5th October 2022, to embark the project on the high-tech marketing through the University-Industry collaboration.
MediBioSense was the Innovation Winner 2020, 2018 and 2016 in the UK Business Awards. Also, the high-tech entrepreneur Simon was awarded as the finalist of the 2015 UKTI Mobile Heath App of the Year, he was pleased to present the guest speech and delighted to see the students engaged in real-world marketing and innovation practices. The students are excited about such an opportunity the course provided, added value to their in-class training as well as their long-term of career development.
The PGT Marketing Research project is led by Dr Jialin Hardwick, Senior Lecturer, Lincoln International Business School. She commented, “We’ve worked with the MediBioSense developing knowledge exchange successfully for several years, MBA students explored the markets and marketing strategies for the high-tech firm by applying relevant theories they learnt in classes, it’s also a good opportunity for practising their critical thinking.
“I thank Simon for taking time to share his entrepreneurial spirit and ambition and for the support to the industry engagement by Research and Enterprise department at the University to enrich students’ experiences and develop their research capacity.”
The project ‘PG student project on Marketing of New Product/Service’ contributes to research conducted on behalf of the University of Lincoln and has received a favourable ethical opinion by a University Research Ethics Committee (2021-0831). This project is also supported by Marketing Department at Lincoln International Business School and Research and Enterprise Department, University of Lincoln.
Story submitted by Dr Jialin Hardwick
jhardwick@lincoln.ac.uk