Software Commercialisation

Software is abstract, complex, hard to measure and even more difficult to value and commercialise.

For those who develop, buy or invest in software products and businesses, understanding all aspects of software and their interrelation is essential for commercial success. To deal with the complexity and abstract nature of software, a model is needed to enable a holistic view of the software product or service in question that supports evaluation of the current state as well as actions to improve.

It is not as simple as assessing whether the software product or service ‘does what it says on the tin’.

Commercial success with any software product or service means adopting a holistic approach and appreciating that a variety of issues have to be addressed. This first session will explore this model and its various dimensions. Subsequent sessions will delve into further details on commercialisation.

Presenter: Donal O’Connell

Dates: Thursday 8 February 2024 and Thursday 22 February 2024

Time: 2pm– 4pm

Location: Teams

Visit the KE Hub for more information and to book:

Research Commercialisation (Training/Development Opportunities) February 2024

Story submitted by Charles Mycroft
cmycroft@lincoln.ac.uk