Senior lecturer at Lincoln International Business School presented at the 7th Industrial Marketing Management Summit

Dr Jialin Hardwick, Senior Lecturer in Marketing at Lincoln International Business School, University of Lincoln was invited to attend the 7th Industrial Marketing Summit held at the University of Leeds Business School, on Thursday 11 January 2024. Industrial Marketing Management (IMM) is one of the top journals in industrial and business to business marketing by ScienceDirect at Elsevier.

Dr Hardwick presented a paper working with Dr Barry Ardley on Digital Engagement and Innovation, a case study built on the previous research and through a deep dive into digital engagement in entrepreneurial innovation of high-tech SMEs to continue her PhD supervisor, Distinguished Professor Alistair Anderson’s legacy.

She was pleased to see quality research and business applications on to the real-world practices at the commit and enjoyed fruitful discussions and valuable contacts made in the IMM community for potential collaborations.

(Professor Alistair Anderson was a distinguished professor in Entrepreneurship and Strategy at Lancaster University Management School, University of Lancaster)

Story submitted by Dr Jialin Hardwick
jhardwick@lincoln.ac.uk