Participants needed for a survey evaluating Trainline’s campaign!

I am an MSc Sustainability student conducting an interesting study on the Impact of Message Valence and Message Rationality on Behavioural Intention towards Choosing Trains, based on Trainline’s “I came by train” campaign messages.

If you are 18+ and have been residing in the UK for at least the past 12 months, you are eligible to participate. I would be immensely grateful for your honest responses!

At the end of the survey, you will be able to express your interest in participating in a complementary interview which will aim to better understand your views and opinions. Thank you!

Here is the survey link: https://unioflincoln.questionpro.eu/izabelasojasurvey

(This study has been approved by the University of Lincoln’s Research Ethics Committee, Ethics reference 2024_18745)

Story submitted by Izabela
25440762@students.lincoln.ac.uk