MSc Marketing with Luxury Brands Students Work with BMW – The World-Leading Brand in the Automobile Industry

MSc Marketing with Luxury Brands students work with BMW, the world-leading brand in the automobile industry on a marketing research project to examine the markets of their new electric vehicles in a challenging business environment. BMW has been at the forefront of innovation by bringing in sustainable new products with vehicles incorporated unique environmentally friendly designs using advanced technologies.

Jessica Hall, Marketing Executive at BMW Lincoln branch is very pleased to have an opportunity to work with the University postgraduate students through this market research project and to share their ambitions in developing innovative products.

The project is led by Dr Jialin Hardwick, programme leader of MSc Marketing with Luxury Brands at Lincoln International Business School. She was pleased to see the students engaged in real world business of innovation and marketing and to apply theories they learned on to business practices.

Jessica visited the Lincoln campus on the 2nd March 2022 and delivered a guest lecture which commenced the project. The students enjoyed it very much and were actively engaged in the conversations with the guest. Jessica looks forward to seeing the student researchers again in May this year for their reports and presentation on the project.

We thank our guest for an inspirational speech and support to the University teaching, learning and research and for the support from Research and Enterprise department at the University of Lincoln and Marketing department at Lincoln International Business School.

‘PGT student project on marketing research, Marketing of Luxury’ conducted on behalf of the University of Lincoln has received a favourable ethical opinion by a University Research Ethics Committee (Ref. 20022-2128) in accordance with the Guidelines for research recruitment materials.

Story submitted by Dr Jialin Hardwick
jhardwick@lincoln.ac.uk